One of the preeminent motoring sports brands in the world, Ducati recognized the need to unify its loyal owners, riding clubs and general motorcycle enthusiasts into an online community. As product developer and project manager for Switch Technologies, I developed the first version of Ducati Motor's online community web site know as Ducati World. The result was one of the most visited motorcycle enthusiast web sites on the Internet. Side projects included developing marketing assets such as screensavers and community building web sites. I also worked with the Ducati staff to develop special web sites for community building (Ducati Owners Club), contests (Ducati People campaign) and Ducati events (WDW 2002).

Solution included:
 • Multiple language (italian, english) publishing and content management
 • Custom application development
 • Designs compatable with Ducati style guidlelines